Prajyoti Patil
Creative Director | Visual Storyteller | AI Filmmaker
Case Study
AI Motion Graphics & Design
Brief
Design a mythology based book cover and motion graphic poster.
My Role
Created the book cover based on the storyline.
Approach
Used a cinematic, AI-assisted illustration style to bring mythological elements to life and extended it into a motion poster.
Outcome
Delivered a strong, visually engaging cover with a matching motion asset for promotion.
AI Based Motion Storytelling
Brief
Create an AI-driven visual experience for a museum exhibit on Atomic Energy, simplifying complex concepts for a wide audience.
My Role
Handled ideation, storyboarding, AI-based design (characters, environments, compositing), motion graphics, final animation, and collaborated with scriptwriters.
Approach
Used AI tools with motion design to break down atomic concepts into clear, engaging visual narratives.
Outcome
Delivered an easy-to-understand, visually engaging experience that improved visitor learning and engagement.
Motion Graphics & Title Montage for Documentary
Brief
Create a documentary combining live action, chroma, motion graphics, and a strong title montage.
My Role
Handled ideation, storyboarding, 2D infographics, motion graphics, and final animation. Collaborated with scriptwriters.
Approach
Blended live-action with motion graphics seamlessly. Used chroma to build dynamic visuals and designed a title montage that set the tone. Kept a consistent visual style throughout.
Outcome
Delivered a clear, engaging narrative with impactful visuals and a strong opening that enhanced overall viewer experience.
Live Action + Chroma + Motion Graphics
Brief
Create a live-action chroma-based video explaining how to use a UPI app, along with key dos and don’ts for safe transactions.
My Role
Ideation, storyboarding, directing chroma shoot, motion graphics design, animation, and collaboration with scriptwriters, DOP, and editor.
Approach
Used real-life scenarios shot on chroma, combined with motion graphics to simulate the UPI interface. Visual cues, step-by-step actions, and warning prompts were added to simplify usage and highlight safety practices.
Outcome
Delivered a clear, engaging video that simplifies UPI usage and promotes safe digital payment behavior, adaptable for wider awareness campaigns.
Brand Identity & Visual Communication
Brief
Launch a new division with a video and social media campaign
My Role
Handled social media strategy and video content.
Approach
Developed a clean visual identity using AI-driven illustrations for consistent and scalable content.
Outcome
Established a strong, cohesive brand presence across video and social platforms, improving recall and consistency.
2D Animation
Brief
Create a 2D animated storytelling piece explaining the Mumbai Dabbawala system and its end-to-end lifecycle.
My Role
Ideation, storyboarding, illustration design, and final animation.
Approach
Built a narrative around a single lunchbox journey, simplifying the process into key stages—collection, sorting, transport, and delivery—using clean visuals and clear motion.
Outcome
Delivered an engaging and easy-to-understand animation that breaks down a complex system, highlighting the efficiency and reliability of the Dabbawala network.
3D Animation
Brief
Create a 3D video to showcase product parts and materials.
My Role
Handled ideation, storyboarding, coordination with 3D artists, and final animation, along with script collaboration.
Approach
Focused on breaking the product into key components and presenting them through a clean, step-by-step visual flow. Used exploded views, smooth transitions, and minimal labeling to clearly highlight each part and its material, keeping the narrative simple and easy to follow for all audiences.
Outcome
Delivered a clear, engaging video that simplified product structure and supported marketing and training.
3D Animation
Brief
Create a 3D demo video showing why microfiber performs better than a cotton mop for marketing.
My Role
Ideation, storyboarding, collaboration with 3D artists and scriptwriters, and final animation.
Approach
Used side-by-side 3D comparison to highlight superior dust trapping, absorption, and cleaner finish of microfiber vs cotton.
Outcome
Delivered a clear, visually engaging video that effectively showcased the product’s advantage and strengthened marketing communication.